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Wine Globalization by Kym Anderson download in iPad, ePub, pdf

Vignerons faced a stark choice, either adopt the new techniques, or choose another profession. In some cases, a wine marketed as a local product may be sourced entirely from elsewhere. The World Trade Organization is actually a fairly weak international institution. The process is a bit awkward because there are many stakeholders with vested interests in the old control system of wine sales. Follow the Wine Economist on Facebook.

His points system is influential

The first and most obvious was to introduce or re-introduce local restaurant and trade people to the Porto and Douro wines and to establish or renew relationships. This will be the standard book on the subject for many years. All authors of the book contributed to a unique global database of annual data back to the mid-nineteenth century which has been compiled by the book editors. If you called either of these wines Port they would be easy for consumers to understand. In retrospect it is easy to see that such complete reliance upon a single foreign market for wine sales was not a healthy situation.

His points system is influential, particularly among retailers as a substitute for staff training. Finally, there is a more global concern. The fact of such large family production necessarily shapes the market. In other words, I saw Georgia in a very conventional way, much as I view Turkey or Portugal, for example. Not all of the grandfathered brands are high volume value wines.

Napa has particular interest in this issue because the Napa brand itself is very valuable and, like Champagne and Port, is at risk of being diluted in various ways. Reminds me of The Mouse that Roared. In Europe, there is renewed interest in heritage wines, particularly by the new democracies in Eastern Europe where wine can be a statement of national identity. The modern equivalents come from industrial irrigated vineyards in the New World, in regions such as Murray Darling in southern Australia and Worcester in South Africa.

This is now being reversed with substantial new planting of the traditional Kadarka variety. It is richly illustrated with charts and tables that trace the divergent fortunes of both traditional wine-pricing countries and newer producers alike. Phylloxera was the stimulus for the development of a new infrastructure of government breeding programmes and exchange of plant material and techniques. In other words, this was a sales call and I will talk about this aspect next week.

Finally there is a